Effective Online Marketing Strategy''Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.'' - Sun Tzu
In order to start with digital marketing activities it is important to determine your online strategy and clearly define your target audience.
At Experts in Digital we work with a straightforward methodology to create a clear online marketing strategy for your company. It consists of 6 main steps:
1. Situation – where are we now?
customer insides, market trends, competitor analysis
2. Objectives – where do we want to be?
How much do you want to sell, how to serve clients, how add value save, how to engage online?
3. Strategy – how do we get there?
Targeting and positioning
4. Tactics – how exactly do we get there?
5. Action – the details of tactics
6. Control – did we get there?
KPI, Web analytics, user experience